Introduction
I have always been fascinated by how a photograph captures the essence of a moment and place. Over the years, I’ve learned how to manipulate and utilize lighting and composition to evoke emotion and attention. During my time in college and interning at various architectural firms, my appreciation for photography and architecture deepened and combined, as I started to see buildings as works of art.
At HOK, I aim to showcase the firm’s unique designs and projects, producing imagery that speaks to both their functional excellence and artistic vision. In addition, my experience with diverse multimedia projects has equipped me to create compelling content that resonates with audiences and tells a deeper story.
Objective: My goal is to transform HOK’s project photography into a powerful visual narrative that captures the essence of each design. I plan to achieve this by:
- Artistic Perspective: Creating artistic photographs that go beyond traditional architectural photography, focusing on unique angles, lighting, and compositions that evoke emotion, admiration and curiousity.
- Multimedia Innovation: Developing dynamic video content for social media and other platforms that tells the story of HOK’s projects, processes, and people in an engaging and informative way that builds HOK as an identity.
- Strategic Content: Implementing a strategic content calendar to ensure consistent, high-impact visual content that enhances HOK’s online presence and brand identity.
By integrating these approaches, I aim to elevate HOK’s visual storytelling, making each project not just a display of architectural skill but a piece of art that inspires and connects with its audience.