Instagram Analysis
During my internship at the Houston office, I analyzed HOK’s and other architectural firms’ Instagrams and created an in-depth analysis on what HOK could do to potentially build its social media identity. With the information I gathered, I created a posting guide that advised what kind of content to post and how to post. With the two resources, I applied them on a small scale to the Houston office’s Instagram.
Below are the two resources I created and the results from applying them.
Instagram Analysis Document:
Instagram Posting Guide:
In the span of two weeks, two reels and a post following the guide increased engagement and impressions by 200%, with a significant increase in non-follower reach.